How do you choose your eye shadow color? If you want to bring attention to your eyes, use an opposite color from your eye color.
For green eyes, use copper, maroon, or purple.
For blue eyes, use copper, gold, peach or maroon.
For brown eyes, use green, blue, pink or purple.
For natural looks, a color wash can be a nice touch. Use a gentle, single color on your lids in matte or shimmer. Remember, shimmer shows texture so if you have fine lines, use matte shadows only.
Most eye shadow palettes have matching colors in them. Use the darkest color in the crease of your eye, the medium color on the eyelid and the lightest color just under the browbone.
If you want to match your eye shadow to your outfit, do a color wash in a light color across your lids only. Be liberal but do not do a tri-color smokey eye that matches your outfit unless you want to look like 1983. Remember: modern is simple!
Tip: Doing your eyeshadow before applying your face makeup lets you clean up any color particles that may fall under your eye during application. Then you can proceed with the rest of your look.
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